The 5 by 5 Marketing System™ is a comprehensive and robust five-step approach developed by Lawrence Kirsch that generates both short and long-term revenue growth.   Utilizing tactical Internet and foundational marketing, this fully integrated program focuses five unique and powerful methods to grow your business.

The system begins with an emphasis on achieving immediate sales by focusing on past and current customers – the low hanging fruit.  Detailed market research follows to carefully construct the foundation for subsequent activities.  Then, each step builds on the activities from the previous steps, creating a highly efficient and effective marketing and sales program.  Momentum continues as your company moves aggressively in achieving your growth objectives.

Upon completion of the of the five-step program, your company has in place a dynamic and powerful marketing and sales system - working in concert to generate viable leads, efficiently converting prospects into paying customers, and utilizing the most effective and proven Internet tactics and foundational marketing strategies available today.

The Five Unique Methods to Grow Your Business:
Most companies focus on one or two methods to grow their business.  However, when utilizing all five methods to grow, the company can experience exponential growth rapidly.  These five methods include:

1. Increasing the revenue you receive from past and current customers
2. Increasing your conversion rate of prospects into paying customers
3. Increasing your overall number of prospects
4. Increasing your product and service offerings for added sales
5. Increasing your exposure to new and different markets

The Five-Step System:
Exponential growth is realized when carefully selected marketing tactics and activities are set in motion impacting each of the five ways to grow.  This five-step system employs proven marketing strategies and actions in specific, sequential stages.  

Although the system has specific, core activities that lay the foundation for further development, it is also extremely flexible, allowing for targeted changes to meet the needs of individual companies.  The result is a customized program that is well-constructed, highly strategic, and carefully tailored to the market development and growth goals of your company.

Step 1:  Rapid Sales / Uncovering the Value Proposition / Marketing Analysis
An immediate effort is made to focus sales-stimulating activities on your past and current customers to generate additional “rapid” revenue.  Concurrently, we seek to understand the reasons why customers buy from you.  We conduct intensive market research to discover the resonating messages that serve to capture new prospects and create new customers.  Additionally, we uncover potential opportunities for product and service bundling, expanding your offerings and providing new revenue streams. The final element includes a thorough review and analysis of your current marketing strategy, including traditional (off-line) activities and Internet marketing, as well as website and social media activities, to identify key areas for sales and marketing improvement.

Elements of Step One include:

• The Rapid Sales System Implementation
• Market Research and Analysis
• Customer Survey
• Competitive Analysis
• Product / Service Mix Opportunities
• Well-differentiated Value Proposition
• Testimonial Capture
• Traditional Marketing Analysis
• Internet Strategy / Website / Social Media Analysis

Step 2:  Internet Marketing Development / Re-Messaging / Sales Process

The Internet is a fundamental force in the growth of any company today.  The objective of this step is to create an Internet presence that extends your reach, communicates your value proposition, aligns your branding activities and sets into motion your company’s web-marketing and social media programs.  This step serves to design and develop such programs and to apply the new value proposition identified in Step One to all current marketing materials and activities.  If required, your company identity and branding is updated to reflect your approach to business and commitment to customer value, collateral materials are designed to better communicate your resonating value message. Your sales process is analyzed and efficient new processes are put into place for prospect/customer follow-up, lead generation, and sales training.  We also look to increase value and add to your product / service mix by bundling current products and services into potential new offerings.

Elements of Step Two include:

• Website Update or Development
• Search Engine Optimization Development
• Keyword Marketing
• Social Media Strategy Development
• Social Media Search Optimization Development
• Re-Messaging / Corporate Identity / Branding / Logo Development
• Advertising – Display / Banner Ads
• Collateral Materials – Brochures / Flyers
• Sales Process Analysis
• Sales Script development
• Sales Training
• Product / Service Bundling

Step 3:  Marketing Tactics / Database Development & Mining / Prospecting

The first two steps have focused primarily on research and development, improving the vitality and strength of your marketing and sales processes.  Now is the time to flex these new muscles and experience exponential growth.  This step unleashes a battery of Internet and traditional marketing activities, from email, social media programs, and targeted direct mail, to the placement of instructional videos and other viral campaigns.  We expand your pool of prospects by generating targeted lists from select criterion.  We also put into place an efficient database management system to track your prospects and customers and monitor the campaigns you implement.

Elements of Step Three include:

• Internet Marketing Tactics
• Email Marketing Campaigns
• Public Relations Campaigns
• Social Media Activities (Blogging, Posting, etc.)
• Video Development
• Database Development (Customer Relationship Management)
• Prospect List Development
• Prospecting through Direct Marketing
• Telemarketing Program

Step 4:  Identify New Products-Services / Going Green

The forth step zeros in on three important areas; the creation of new products and services, the establishment of profitable strategic alliances to cost-effectively extend your reach to new prospects and customers, and the implementation of selected Green Initiatives for cost reduction and improved marketing message.  

Elements of Step Four include:

• Uncovering New Products & Services for Development
• Strategies for Product / Service Message & Positioning
• Strategic Partnering
• Co-Promotional Opportunities
• Going Green Initiatives
• Total System Analysis & Fine Tuning

Step 5:  Expanding into New & Different Markets

Up until this point, you have focused your growth within current markets.  This final step moves your organization to seek additional new markets for expansion.  Additional research is conducted identifying the most promising new markets for introduction and detailing the actions needed to build new channels of distribution, create effective promotions, and secure profitable sales.  The last element of this step includes a review of the entire 5 by 5 Marketing System to determine areas for fine-tuning, including the selection of ongoing activities.

The 5 by 5 Marketing System creates, implements and monitors the necessary processes to grow your company five different and powerful ways now and into the future.  Well-crafted marketing and sales tactics, unique to your company’s demands, employ both Internet and traditional marketing strategies to achieve significant growth for your business.

Contact us today to discuss a customized 5 by 5 Marketing System™ to meet your needs.