Our tactical marketing programs are designed for rapid implementation, providing you the fastest return on your investment. These tactics are highly effective in positioning your company for new business acquisition and revenue generation.
You receive an experienced, senior marketing professional on site to review your total marketing campaign and activities – and provide you with a written list of strategic and tactical recommendations.
The Benefits To You:
Social Media - Building Excitement & Connection With Your Customers
Social Media can create for your organization a higher level of interaction and conversation with your customers and prospects than you have every attained to date. But, the trick is to incorporate the program strategically, and to have your social media campaign fully integrated with your other tactical marketing activities.
We work with you to develop a robust approach that meets your goals and fits with your current resources. And more importantly, we guide you through the process of engagement and interaction as you grow a vibrant and exciting community around your products and services.
Standing Out From The Competition - Identifying & Developing A Strong Unique Selling Proposition (USP)
Your prospects and customers need to understand exactly why they should do business with your organization instead of with the competition. To provide the foundation for increased sales and stronger conversion rates (from prospect to customer), a more robust and clearly articulated Unique Selling Proposition (USP) is required.
The way to increase sales and profits is to make certain the Unique Selling Proposition is clearly defined and resonates with the target audience.
It has to be powerful, meaningful and true.
What is identified and developed in this project will become the foundation for all marketing activities and communications going forward. It should not be skipped and cannot be done without careful research and consideration.
This clarity in your message will serve three purposes:
Benefits To You:
Email Marketing works! Our program focuses on communicating via a branded Email Newsletter campaign to past and current customers, identified prospects, and selected audiences to build awareness of the Company’s products, services, special programs, and other important news and information. We incorporate the use of an Email Newsletter that is succinct, visually appealing, and motivates prospects and past customers to action, and introduces new, potential customers to your company. Email Press Releases allow your company to announce a single, newsworthy event to your current or new markets. Overtime, prospects become increasingly aware of your products and services through on and off-line publications – thereby growing your customer base. It’s more cost-effective than advertising. And the results can be dramatic. Benefits To You:
By using colorful, low cost Postcards, your message is immediately communicated the moment your prospect or customer looks at it. Now, you can quickly drive traffic to your website, or generate incoming phone calls. And most importantly, as we develop and execute the program, we teach you all the aspects so you can continue with future campaigns going forward. Benefits To You: Call us to arrange an evaluation meeting. We will explain more about how Our success demands that we work for the success of our clients.
Inviting Prospects & Customers To Buy More – The Email Newsletter Campaign
Email marketing outperforms all the other direct marketing channels examined, including print catalogs, and Internet marketing (pay-per-click and banner ads).
Plus, respondents to the recent GlobalSpec Marketing Trends Survey stated that Email Marketing (using in-house lists) was one of the top two marketing channels for 2008.
Benefits To You:
Getting The Word Out - The Email Press Release Campaign
This effective program focuses on communicating important company information via a branded Email Press Release campaign to select media for eventual online and offline publication.
We incorporate the use of a carefully worded Email Press Release to communicate and inspire prospects and customers to action, and to introduce new, potential customers to your company.
Driving Traffic To Your Website - The Direct Mail - Postcard Campaign
Targeted Direct Mail can be extremely effective in capturing a prospect or customer’s interest and motivating them to purchase.
MARKETING & MANAGEMENT CONSULTING can benefit you and your company.
